Thomas Cook has issued its summer 2012 brochures, making this its biggest launch.With a range of 18 publications the operator has changed its brochure portfolio to now have three clear focus areas - The Style Collection, Lifestyle and Destinational and the portfolio now features more all-inclusive hotels, more kids' clubs and more free places for kids.
The Style Collection offers five brochures and is geared towards affordable luxury in key destinations. The latest addition, Adult Style, offers a holiday experience exclusively for adults where they can mix with like-minded travellers at hotels in a child-free environment.
The MyStyle portfolio now has nine exclusive properties for 2012 with the H10 Costa Adeje Palace in Tenerife being introduced to the brochure for the first time. Next year will also see new MyStyle privileges such as dedicated check-in, a welcome gift, free wi-fi in selected areas of hotel, discounts on spa and massage treatments and late checkout available until 18:00. Ultimate Style continues to offer five-star properties with six new additions for 2012, while Holidays With Style captures the four- and five-star market with a range of stylish hotels featuring both short- and long-haul programmes in one brochure for 2012.
The Villas With Style brochure completes the Style Collection portfolio with a choice of villas in 18 destinations worldwide. All brochures will continue to run the ‘More 4 You’ promotion that offers three for two on holiday extras such as extra luggage and in-flight meals.
Meanwhile, the Thomas Cook Group has become the first operator to subscribe to the Travelife Sustainability System for all of its tour operator businesses on a global basis. The scheme is an industry wide initiative allowing hotels and other forms of accommodation to rate their sustainability practices on bronze, silver and gold levels of achievement. Hotels that sign up to the programme are assessed on a range of sustainability issues such as waste and energy management to preventing forced labour and discrimination to supporting local businesses.