Thomas Cook Group launches new sustainability strategy

Thomas Cook has launched a new sustainability strategy, which it unveiled at the recent ITB conference in Berlin.

The renewed approach aligns more closely to the company’s decision made two years ago to put the customer back at the heart of the business. The new three-year strategy aims to ‘make a difference with every holiday’, working at every step of the holiday journey to limit environmental impacts and maximise the social and economic benefits travel can bring.

The launch follows a year-long review of all the sustainability activity across the group. The result is a stronger and simplified approach which clearly affirms Thomas Cook’s commitment to take positive action on sustainability. The strategy links all the Group’s sustainability activities to the three stages of a customer’s engagement with Thomas Cook; At Home, The Journey and On Holiday.

The strategy has already begun to make a difference and the 2017 Sustainability Report details progress across the Group.

Key milestones in 2017 included: charitable activities that have significantly helped 18,000 people; improved fuel efficiency in Group Airlines, which contributed to Thomas Cook being named among the top 10 most fuel efficient airlines in the world in the 2017 Atmosfair index; and the business’s industry-leading animal welfare policy, which has resulted in two-thirds of the animal attractions audited against independent standards being removed from sale for breaching guidelines.

Commenting on the launch, Peter Fankhauser, group CEO, said “I am determined that we are a positive force to help build a more sustainable tourism, working in partnership with our destinations, our suppliers, our customers and the wider industry.

"Our new strategy re-establishes our voice in sustainability and clearly demonstrates our intent. I’m proud of the progress we’ve made in the last year, but we have big ambitions and I’m clear that we need to push much further ahead. We know that the holidays we sell can have a positive impact on communities and the environment. I believe bold action on this agenda will help us deliver a more profitable and sustainable business over the longer term, to the benefit of our people, our communities, our customers – and our investors.”


More News...

Warner Leisure Hotels off…

Warner Leisure Hotels offers £30 off per room in summer

Warner Leisure Hotels is offering guests savings on selected rooms between May and August 2019.

Thomas Cook Airines launc…

Thomas Cook Airines launches baggage check-in service from home

Thomas Cook Airlines has partnered with home baggage check-in experts AirPortr to launch the service from London Gatwick.

Air Mauritius launches A3…

Air Mauritius launches A330-900neo aircraft

Air Mauritius has announced the launch of new A330-900neo on direct services from London Heathrow to Mauritius.

Walkaround Sesame Street …

Walkaround Sesame Street character at Beaches Resorts now

Beaches Resorts has introduced a new Sesame Street walkaround character, Rosita, to its three resorts in Jamaica and Turks and Caicos.

Canadian Affair triples t…

Canadian Affair triples travel trade team

Canadian Affair is tripling the size of its travel trade team following a successful first six months of sales to agents.

Ramblers Walking Holidays…

Ramblers Walking Holidays launches new 2019/2020 brochure

Ramblers Walking Holidays has launched a new Autumn/Spring 2019/20 brochure featuring more than 110 itineraries to wonderful destinations around the world.  

Stronger trade strategy p…

Stronger trade strategy part of French Leave Holidays relaunch

French Leave Holidays has relaunched with the aim to establish itself as the “go to” operator for French breaks, helping agents to tap into the bespoke and immersive travel market.

Fred. Olsen’s Balmoral co…

Fred. Olsen’s Balmoral commences cruise season from Newcastle

Fred. Olsen Cruise Lines’ 1,350-guest flagship, Balmoral, has commenced its 2019/20 cruise season from Newcastle on April 21, setting sail from the Port of Tyne on an eight-night ‘Cruising German...

Princess Cruises launches…

Princess Cruises launches new 'Sapphire Princess' cocktail

Princess Cruises has announced that its new gin-based 'Sapphire Princess' cocktail is now being served on its main UK ship.

'Memorable Moments' for c…

'Memorable Moments' for couples & families at St Lucia hotel Cap Maison

St Lucian hotel Cap Maison has put together a selection of experiences for couples and families called 'Memorable Moments'. 

Butlin’s launches new men…

Butlin’s launches new menu at The Diner

Butlin’s unveils a new menu at The Diner restaurants on both the Bognor Regis and Minehead resorts.

Warner Leisure offers Ear…

Warner Leisure offers Early May Bank Holiday breaks from £205

Warner Leisure Hotels is offering guests some deals for the Early May Bank Holiday break starting from £205 per person.

Prev Next

twn Are you sure that you want to switch to desktop version?