Thomas Cook has launched a new sustainability strategy, which it unveiled at the recent ITB conference in Berlin.

The renewed approach aligns more closely to the company’s decision made two years ago to put the customer back at the heart of the business. The new three-year strategy aims to ‘make a difference with every holiday’, working at every step of the holiday journey to limit environmental impacts and maximise the social and economic benefits travel can bring.

The launch follows a year-long review of all the sustainability activity across the group. The result is a stronger and simplified approach which clearly affirms Thomas Cook’s commitment to take positive action on sustainability. The strategy links all the Group’s sustainability activities to the three stages of a customer’s engagement with Thomas Cook; At Home, The Journey and On Holiday.

The strategy has already begun to make a difference and the 2017 Sustainability Report details progress across the Group.

Key milestones in 2017 included: charitable activities that have significantly helped 18,000 people; improved fuel efficiency in Group Airlines, which contributed to Thomas Cook being named among the top 10 most fuel efficient airlines in the world in the 2017 Atmosfair index; and the business’s industry-leading animal welfare policy, which has resulted in two-thirds of the animal attractions audited against independent standards being removed from sale for breaching guidelines.

Commenting on the launch, Peter Fankhauser, group CEO, said “I am determined that we are a positive force to help build a more sustainable tourism, working in partnership with our destinations, our suppliers, our customers and the wider industry.

"Our new strategy re-establishes our voice in sustainability and clearly demonstrates our intent. I’m proud of the progress we’ve made in the last year, but we have big ambitions and I’m clear that we need to push much further ahead. We know that the holidays we sell can have a positive impact on communities and the environment. I believe bold action on this agenda will help us deliver a more profitable and sustainable business over the longer term, to the benefit of our people, our communities, our customers – and our investors.”

twn Are you sure that you want to switch to desktop version?