This week’s joint AITO and AITO Agents’ overseas conference, held in Madeira, updated delegates on numerous developments within AITO, including new benefits for AITO Specialist Travel Agent members.


Reinforcing greater links between AITO and AITO Agents in the spirit of the Closer Ties scheme, new initiatives include:


An AITO Ambassador Training Academy that will see AITO Agents allocate at least one member of staff in every branch to partake in an online AITO course in order to become an AITO Ambassador. The training programme will regularly update the dedicated representative about how to get the best out of membership and provide access to other online courses from a variety of AITO operators.

A team of AITO roadies made up of AITO Operator sales representatives that, on the road, will help to communicate the latest AITO news to AITO Agents face-to-face, ensuring all members are kept up-to-date with important developments.

Consumer-friendly monthly e-newsletters for AITO Agents to forward on to their customers, highlighting AITO Operators’ exclusive offers and promotions only available with AITO Agents.

An innovative new AITO Agents’ Website that will allow agent members to connect, interact and share information through an exclusive online community. Due for launch this autumn, the Website will also have user-friendly dedicated press and consumer sections.

A re-launch of the AITO All Stars scheme, which rewards AITO Agents members for booking AITO Operator holidays. The new AITO All Stars 2.0 incentive programme will enable all AITO Agents to earn AITO credits to pay off their membership fee as a reward for their commitment to selling AITO products.

Chairman of AITO Specialist Travel Agents, Oliver Broad, said: “Every year we work to strengthen the ties between AITO Agents and Operator partners in order for the independent sector to prosper as one. I’m excited to unveil new plans which will allow for these partnerships to become even stronger.”

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