The Israel Government Tourist Office announced a £2.1 million investment into the British market to encourage visitors to Israel.

The main focus of the campaign is to support and promote the ‘concept breaks’ that the IGTOs marketing campaign identifies as ‘Hidden Gems’. This is reflected in the latest advertising campaign to grace the London Underground and the print press which illustrates the type of break the discerning traveller would enjoy such as taking adventures in the Negev desert to spa breaks in the deep green forests of the Carmel hills.


The IGTO also said that Israel is experiencing one of the best years in tourism numbers.

Hotel rooms are experiencing high occupancy packed and there are a number of new hotels due to open in spring.

UK visitors from January to August for 2010, totalled 118,390, a 5% increase from the same period in 2009.

Worldwide visitors from Jan-Sep 2010 totalled 2,463,500, which is a 27% increase on figures from the previous year.


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