Tenerife and Geneva are shaping up to be the most visited destinations for Brits looking for a winter break, according to carehiremarket.com, with results based on fly/drive holidays booked to date for December 2011 and January 2012.
Other destinations in the top five included Belfast, Cape Town and Faro.
Compared to bookings during last year's winter months, the company reports that popular destinations such as Spain and Greece are falling off the top of the league table. Palma de Mallorca won first prize with Malaga and Alicante coming second and third respectively in 2010.
The site's product manager, Andrew Shorrock, said: “With forecasters warning of another big freeze this winter with Siberian temperatures and widespread snow, it’s no wonder that many Brits are looking to take to the skies and fly off to sunnier climes. “Although snowy Geneva is popular, our other top destinations offer hotter temperatures and winter sun and so far it looks like Brits are being a bit more adventurous in their choice of holiday."