MSC Cruises has released new research into the UK’s holiday habits showing just how much Brits value their home comforts whilst abroad.

More than half admit to packing their favourite items of food and drink when travelling and almost a quarter states they wouldn’t go on holiday at all if their favourite items weren’t available.

Tea came out as the most likely item to be packed in a suitcase with more than a third admitting they won’t travel without their favourite blend, closely followed by coffee and cereal.

Whilst the research, conducted on 2,300 UK adults, showed that there are certain things Brits need to feel comfortable when travelling, it also uncovered that they aren’t afraid of trying new things with almost half stating that the thing they look forward to most about going on holiday is trying new and different food, with a further 35% stating they love to embrace different cultures.

Picking up on this feedback the cruise line has announced that its ship MSC Magnifica, which will be deployed from Southampton next year for the summer season, will give guests the ‘best of both worlds’ by making some enhancements to the cruise product to cater to the needs of British and Irish guests.

Antonio Paradiso, the line’s managing director for the UK & Ireland, said: “We understand how important home comforts are for our guests. This is why we have worked to enhance our product specifically for the British market on board MSC Magnifica, and have added some special touches such as kettles in cabins through to making roast dinners, pies and pastries available in the buffet. We know that for many guests a holiday is about experiencing different cultures and tastes which is why all of our existing offering will remain, but we understand the importance of adapting to the needs of our guests. We have taken their feedback into consideration when defining the enhancements of our onboard offering. Whilst we have already decided on many of the additions, we are yet to select the brand of tea we serve on board, and in honour of National Tea day, we are opening the voting to allow the British public to select the brand of tea that will be available in all the cabins as well as the nine onboard bars and restaurants.”

The British public will be invited to choose the brand of English Breakfast Tea that will be enjoyed on board, selecting from some of the nation’s favourite brands; PG Tips, Tetley, Twining’s and Yorkshire Tea.

To cast a vote visit the MSC Cruises UK Facebook or Twitter page or visit

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