The Taiwan Tourism Bureau has launched a new ‘Asia’s Best Kept Secret’ brand campaign with high impact outdoor and online advertising.

The new campaign is expected to generate widespread awareness of the destination, with an estimated 85 million outdoor impacts comprising of advertising on London taxis, branded London buses as well as a digital billboard takeover at London One Piccadilly.

The new creative showcases Taiwan’s rich cultural heritage as well as destination highlights including Sun Moon Lake, delectable culinary delights, cosmopolitan cities and indigenous tribes.

Johnson Wang, director of the European branch office of the Taiwan Tourism Bureau, said: “We saw a steady increase in visitor arrival figures in 2015 for the destination and we expect similar growth for this year. With this new high-impact strategic campaign, alongside our ongoing calendar of world class events, new hotel openings and the opening of a new branch of the famed National Palace Museum, we look forward to further driving visitor numbers and increasing the value of tourism for the benefit for the destination.”

For further information visit

twn Are you sure that you want to switch to desktop version?