New figures from Visit Sweden show that UK traveller bed nights hit a record number in 2016.

Numbers reached 857,570 for UK traveller bed nights recorded last year compared to 600,170 in 2013, representing a 43% increase in the space of three years. The UK now represents the fourth largest inbound tourism market for Sweden.

Gabriel Dorch, marketing manager for the tourism board, said: “We are delighted that an increasing number of British holidaymakers are discovering Sweden. The simplicity and sense of wellbeing offered by the Swedish lifestyle appeals to UK travellers, and we have worked closely with trade partners to develop exciting tours and products reflecting this. We are also proud to lead the way in offering sustainable nature tourism experiences, developing ecotourism products that highlight and preserve Sweden’s natural landscapes.”

For more information see traveltrade.visitsweden.com

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