Sweden introduces ‘The 72 Hour Cabin’ with Ben Fogle

Sweden has introduced ‘The 72 Hour Cabin’ to demonstrate how spending three days in Swedish nature enables people from all over the world to switch off and increase their well-being.

In a new case study, five people with some of the world’s most stressful jobs, among them the British Broadcaster and nature enthusiast Ben Fogle, a German police officer and a French taxi driver, will get the chance to experience Sweden’s ‘close to nature’ lifestyle first hand. Each participant will live in a cabin made of glass, in order to be as close to nature as possible.

During their stay, the participants’ well-being will be monitored in collaboration with the leading researchers, Walter Osika and Cecilia Stenfors, from Karolinska Institute in Stockholm.

Chief Experience Officer at Visit Sweden, Jennie Skogsborn Missuna, said: “For many Swedes, nature is a source of recovery and works as a springboard for self-development, quality of life and happiness. With ‘The 72 Hour Cabin’, we want to give people around the world an opportunity to gain insight into the relationship that Swedes have with their nature and inspire more visitors to explore Sweden’s vast, accessible nature.

“Sweden’s nature offers a physical and mental space where you can be at one with yourself and others. I find that many of my patients have benefited greatly from spending time in nature and I support this initiative”, says Walter Osika, Researcher at Karolinska Institute.

Results from the case study will be published to a global audience on October 10 and the participants in the project will enjoy nature the way Swedes do and take pleasure in outdoor activities, such as swimming, fishing and cooking off the grid.


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