Superbreak is urging agents to focus on promoting UK short breaks over the forthcoming Bank Holiday and half term.

Given the current unpredictability of flying due to the ash cloud and to avoid additional stresses and potential disappointment the operator is keen for agents to promote the message that the UK is great value and packed full of fun things to do for couples and family alike – and can be booked at the last minute.


To assist, a range of under £100 offers are available across the bank holiday period.

Graham Balmforth, national sales manager said: “The May Bank holiday and half term school break usually generate extra demand and the run up to these is a key selling time for agents. To ensure agents earn as much as they can in these current times of disruption, I urge them to push UK short breaks wherever they can. There are some great things to do at some exceptional prices that are sure to catch the eye of customers passing by.”

Sample bank holiday deals for under £100 ALTON TOWERS – from £81pp staying one night on 29 May at the three star Express by Holiday Inn Stoke on Trent and a one-day ticket to the park.

TWO NIGHTS IN POOLE, DORSET – from £90pp staying two nights b/b on 29 May (with free dinner on the first night) at the three star Thistle Poole Hotel which overlooks the harbour and is great for exploring Dorset.

OLIVER! THEATRE BREAK IN LONDON – from £98pp staying one night b/b at the four star Novotel London West on 29 May with a budget evening ticket to see the show.

TWO NIGHTS IN THE SCOTTISH HIGHLANDS – from £99pp staying two nights on 29 May, b/b at the four star Tulloch Castle Hotel in Ross-Shire, 15 miles north of Inverness with dinner included on the first night.

For more information and bookings call Superbreak on 0871 221 4444, visit

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