SuperBreak has re-branded with a new logo, strapline, collateral and website look and feel following months of extensive research with staff, customers and agents.
The new brand has been designed to reflect the operator’s move away from a directory style approach of hotel lists, evolving to become a full tour operator, packaging breaks, with a clear reason to travel.
The company's sales director, Jane Atkins, said: “Over the last five years our product offering has changed dramatically with the introduction of transportation options such as Eurostar and flights, along with many local attractions both in the UK and overseas. We want to concentrate on selling packages and short break experiences and our new brand aims to reflect this.”
For more information see www.superbreak.com/agents