Superbreak has launched its 2013/14 programme featuring new products and short break ideas for agents to promote.  


Alongside 182 new hotels there are 13 new attraction plus new afternoon tea, poker and ballroom dancing options. 

The brochure launches in time to capture the increase in demand expected from the £4million government backed domestic tourism drive led by VisitEngland, which aims to inspire customers to book through their local travel agent. 

Graham Balmforth, the operator's national sales manager, said: "Our new programme, packed full of new product will hopefully help to generate even more UK short break sales for the trade. The campaign lasts two months and will cover TV, cinemas and online plus there will be posters on billboards and at transport sites. There is lots of activity planned with the trade and I hope they embrace the UK during this period especially and turn the interest being generated into bookings.”

Overall, prices for the new programme lead in at £29 per person, per night at the three-star Paragon Hotel in Birmingham on a bed-and-breakfast basis and £32.50 per person, per night in London at the three-star Hampstead Britannia Hotel on a room-only basis.

For more information or to book call 0871-221 4444 or visit


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