Superbreak has formed a strategic marketing alliance with the City of Liverpool to promote its short break offering via retail agents across the UK.
This is the first time the operator has formed such an alliance with a destination outside of London, and to help agents drive sales into the city the operator has created what it believes to be the ultimate short break package.
The ‘Liverpool – The Beatles and Beyond’ product combines overnight accommodation and entry into The Beatles Story where customers collect a VIP ‘Imagine Card’ which entitles them to a variety of city discounts and benefits. As examples, the card offers half price savings on an open top bus tour, free admission to the Cavern Club, 20% off a Liverpool Football Club stadium tour and two for one deals or 20% off Yellow Duckmarine Tours. Packages start from £32.85 per person including one night at the three-star Travelodge Liverpool central and an entry ticket to The Beatles Story and Imagine Card until the end of September.
For more information call 0871-221 4444.