Superbreak has added packages to see new shows, exhibitions, a London for Less deal and concerts at the O2 Arena to its 2010/11 first edition London breaks brochure.

The operator has focused on its sales tool element in the brochure, highlighting various reasons to take a short break in London.


A redesign of the brochure allows agents to pick out key packages and selling points rather than focusing on hotels. These include museums and art galleries, theatre breaks, events at the O2, London Eye breaks, breaks for children and families, historic and royal London packages, attractions and tours, shopping breaks, art exhibitions, cultural breaks and annual events.

The programme now features 298 hotels in London, 250 of which are listed in the brochure plus a further 48 online. New hotels include the four-star Pestana Chelsea Bridge Hotel and Spa , with prices starting from £57 per person per night including breakfast.

Meanwhile, a London for Less deal offers two nights from £99 per person and includes a choice of a free bonus item from a choice of an exhibition ticket, a sightseeing ticket, free lunch or dinner or a free 12-month membership of the Hi-Life Diners Club, with two-for-one dining at more than 3,000 restaurants.

A new Ultimate London Attraction Break package has been designed to include as much as possible in one price.

It costs from £103 per person and includes one night’s accommodation and tickets to four attractions – The London Eye, Madame Tussauds, Sea Life London Aquarium and the London Dungeon.

Prices lead in at £316 for a family of four – two adults and two children.

For more information call 0871-221 1199 or visit

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