Starwood Hotels & Resorts has announced plans to open 50 new hotels in Europe over the next five years, increasing its European hotel portfolio by 30%. 


This year, the company will open nine new hotels across the continent, primarily in fast-growing markets such as Russia, the Commonwealth of Independent States and Turkey. The hotel group and its partners is also making significant investments to restore and enhance some of its most iconic European hotels. 

Highlights include three new hotels in Turkey, an Aloft and Sheraton in Bursa as well as further new Sheraton hotel in the city of Adana. Further new openings include Sheraton Moscow Sheremetyevo Airport in July and the addition of the King George Hotel in Athens.

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