The Spanish Tourist Office has announced the launch of a new global digital campaign entitled “The More You Live It, The More You Like It”, which aims to make Spain the first country to obtain 100% holiday satisfaction from visitors and boost return trips.


Recent survey figures have revealed that nine out of every ten visitors to Spain want to go back and the tourist board is on a mission to encourage that tenth visitor to give the country another try.

A Spanish Tourist Office 100% Visitor Satisfaction team will be hitting the streets of different cities across the globe on the hunt for different candidates who are willing to give the country a second chance, as well as recruiting a selection of candidates who fall into the 90% that already love the destination.

Candidates will be filmed saying what it is they do and don’t like about the country and it will then be up to a public vote on Spain’s social media channels to determine who the tourist board should send to Spain. In their pairs, they will then be sent on an exciting trip to see if the unconvinced can be converted.

For more information visit or join the conversation on Twitter #themoreyouliveit.


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