Spain encourages holidaymakers to fall in love with #spainin10sec

The latest digital marketing campaign from the Spanish tourism board is encouraging visitors to post short videos of themselves falling in love with the destination.

The campaign is based around a recent study published by Luis Rojas-Marcos, which suggests it’s possible to fall in love just by staring at someone for a few seconds, and goes a step further by asking whether the same theory can apply to a whole country.

Now, a host of Spanish personalities - including Masters champion Sergio Garcia, actress Elsa Pataky and two-time Formula-1 world champion Fernando Alonso - have shared their personal view of what they love about their home country, based on their personal experiences and preferred destinations.

British holiday-makers can join in the challenge by tagging their social media posts with #spainin10sec

The British have long had a love affair with Spain. Latest numbers show that in recent years 17.8 million Britons visited the destination, a rise of more than 12%, drawn by the warm weather, coastal scenery, sun-dipped countryside and unique cuisine. Through the summer, the country explodes in a riot of fiestas, while Madrid and Barcelona make for alluring city-break destinations at any time of year.

The campaign can be followed on spainin10sec.com or via social media with the hashtag #spainin10sec


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