Sonoma County Tourism

Sonoma County Tourism unveils agent training programme

Sonoma County Tourism has launched its first-ever training platform that will certify travel professionals as Sonoma County destination experts.

Created in coordination with TravPro Mobile, the new Sonoma County Travel Pro training and sales enablement programme takes travel advisors through an introductory course to 'all things Sonoma Wine Country' so that they will be better prepared to share, sell, and promote the destination. The programme includes both an advisor-training and client-facing mode. The platform is both desktop and mobile-friendly and is free to all agents who register.

Deleyse Langdale, vice president, global tourism development for the tourism agency, said: "We're delighted to partner with TravPro for the development and launch of our innovative industry training programme.

Training mode allows agents to take the information learned in the course, 'Essentials and Discovering Sonoma County', and to share the unique experiences with clients. With the mobile app, agents can now train offline without Wi-Fi or cell service.

The 'Toolkit and Promote' tabs comprises product information, maps, shareable images, trade events, and links to a full list of other practical information. A comprehensive directory of accommodations, attractions, activities, and events is also accessible in the programme.

Jonathan Cooper, founder and CEO, TravPRO Mobile, said: "We are very proud to work with our friends at Sonoma County. This is a remarkable destination and we're happy to bring it to life for the travel advisors to help improve their knowledge and sales for years to come."


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