Sojern reports global expansion and continued revenue acceleration

 

Sojern, a data-driven traveller engagement platform,  has announced further international expansion and record growth from Q1 2013 through Q1 2014.

During this period the company more than doubled year-on-year revenue, launched in Latin America and expanded its global footprint to more than 200 million unique traveller profiles via three dozen data partners.  

The Sojern Traveler Platform (STP) combines machine-learning technology with enhanced real-time bidding and deep data insights to deliver one-on-one engagement - at scale - via multiple touch points across the digital landscape, including: Display, Video, Mobile, and Social.  

The company now serves more than 600 customers running in 196 countries. In early 2013, Sojern established its EMEA headquarters in London and recruited travel and online advertising experts from Amadeus, British Air, Criteo, Lastminute.com/Travelocity, Overture, Skyscanner, TripAdvisor and Yahoo! 

"With an expanding global data set curated for optimum performance, we are able to help our multinational clients leverage travel patterns and consumer intent to effectively target the right traveller, with the right message, at the right time, anywhere in the world,” said Stephen Taylor, VP and MD International, Sojern. “This has enabled us to expand rapidly into the EMEA region, and we're now poised to offer our solutions in new markets.”

"With the industry-leading traveller engagement platform and deep insight into the behaviours of more than 200 million travellers, Sojern is uniquely positioned to help travel brands around the world drive value via top and bottom line contribution,” said Mark Rabe, CEO, Sojern.

For more information, please visit sojern.com.

 


More News...

Back-Roads Touring launch…

Back-Roads Touring launches Japan itineraries for 2020

Back-Roads Touring has unveiled its new Asia programme for 2020 travel, offering guests the choice of seven itineraries across Thailand, Cambodia, Vietnam and Laos, and for the first time, Japan.

Celebrity Silhouette retu…

Celebrity Silhouette returns to Southampton

The next ship in Celebrity Cruises’ fleet to be upgraded, Celebrity Silhouette, will be returning to Southampton in May 2020.

Inghams unveils Lapland d…

Inghams unveils Lapland deals

Inghams has introduced new Lapland deals for winter starting from £499 per person.

Travel agents experience …

Travel agents experience Massachusetts on a fam trip

A group of travel agents and reservations staff at tour operators from across the UK came together to explore Massachusetts, USA from September 19 – 23.

Fred. Olsen' Braemar beco…

Fred. Olsen' Braemar becomes the largest ship to transit Corinth Canal

Fred. Olsen Cruise Lines' guests experienced a breath-taking transit of the 6.4-kilometre-long Corinth Canal in Greece on Wednesday, October 9 as 929-guest Braemar broke the existing record to become the...

Acacia Africa launches '2…

Acacia Africa launches '2 for 1' offer

Acacia Africa is offering a '2 for 1' promotion as it turns 25 in 2020.

Exodus Travels announces …

Exodus Travels announces new Discovery & Wildlife brochure for 2020

Exodus Travels is introducing eight new tours in its 'Discovery & Wildlife' 2020 brochure.

Hays Travel to acquire 55…

Hays Travel to acquire 555 Thomas Cook stores

Hays Travel is set to acquire a total of 555 Thomas Cook stores around the UK

Cruise Plus by Travel 2 s…

Cruise Plus by Travel 2 sees 12% YoY increase in agents selling cruises

Travel 2 has seen an increase of 12% in the number of agents selling cruise year on year.

Bahia Principe launches H…

Bahia Principe launches Happiness Sale for October half term

With October half term around the corner, Bahia Principe Hotels & Resorts has launched the Happiness Sale.

easyJet to work with trav…

easyJet to work with travel trade on holiday business relaunch

easyJet will be relaunching its holiday business by the end of the year and the budget airline has plans to work with the travel trade in the coming months to...

ABTA Convention tackles t…

ABTA Convention tackles the implications of Thomas Cook collapse

Mark Tanzer, ABTA chief executive, told delegates at the association's annual Travel Convention that the collapse of Thomas Cook is a "major event" for the travel industry, affecting not only...

Prev Next

twn Are you sure that you want to switch to desktop version?