Research from Royal Caribbean International has revealed that the humble postcard is all but obsolete as 70% of Brits admit to not having sent one in the past year.

Instead of a written ‘wish you were here’, 90% admit that their holiday snaps are taken for the sole purpose of online boasting, as they opt for a cheaper and more instantaneous way to share their holiday highlights via Instagram and other social media channels.

Social media has become such an integral part of holiday choice that 45% of respondents said it is now the top influencing factor when picking a destination. A further 15% wouldn’t even consider going somewhere on holiday if it doesn’t have internet access.

When it comes to sharing holiday snaps; over a third admit to ‘posting and boasting’ at 09:00 on a Monday morning just to make work colleagues jealous. A further 34% opt for posting the ultimate social ‘boastcard’ on Sunday evening when they know people will be dreading the week ahead and one in ten even admit to doing it purely to make their boss jealous.

Ben Bouldin, Royal Caribbean’s managing director for UK & Ireland, commented: “The beauty of the ‘boastcard’ is it’s instantaneous. All our ships have high-speed broadband, so the days of having to wait to pull into port to send a physical postcard are over; people can now post from the side of the pool in the middle of the Caribbean, no post box necessary.”

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