London City Airport has teamed up with ?Light Phone? to help give passengers an opportunity to disconnect from the digital distraction of screen time whilst on holiday.
According to the latest figures from Ofcom, 78% of UK adults own a smartphone with the average user checking it once every 12 minutes during their waking hours. London City Airport is offering holidaymakers a respite from the digital grab of work emails, apps and social media when on holiday by giving them a free phone.
The Light Phone has a very simple interface and an intentional lack of features - only calls can be made and received. Passengers will be able to keep the same number and save nine phone numbers on speed dial. Its manufacturers say the Light Phone is ?designed to be used as little as possible? and the product has already proved extremely popular in USA.
Passengers will get to keep their Light Phone at the end of their break and in return, the airport is asking passengers to switch off their smartphones for 48 hours during their holiday.
Liam McKay, director of corporate affairs at the airport, said: ?As the summer getaway continues, the Light Phone will help London City Airport?s ever-increasing leisure travellers reduce digital distraction and reclaim those quality moments with family and friends on holiday. After all, a summer break is about detaching from everyday life and work. I know from personal experience that it?s not always possible to avoid screen time when on downtime, as my wife will attest. This is an opportunity for some of our passengers, including those who typically use the airport for business travel, to try a digital detox.?
Passengers travelling to any of London City Airport?s 44 destinations between August 13 and August 27 will be eligible to register their interest in receiving a Light Phone by going to londoncityairport.com/smartphoneamnesty
