VisitEngland’s latest Trip Tracker Survey has revealed that six million Brits are planning an overnight holiday trip in the UK this Easter, with five million planning on taking an overnight trip in England.
This is likely to generate some £1.5 billion in tourism spend for the UK economy, £1.2 billion of which will be spent in England.
Key results from the survey include 12% of British adults ‘definitely’ plan to take an overnight trip over the Easter break in the UK with a further 12%% undecided.
Among those who ‘definitely’ or ‘might’ take a trip over the bank holiday weekend, 57% plan to take a holiday or short break, while 51% will visit friends or relatives.
As has been the case in previous years, those aged under 35 are the most likely to be taking a trip, and parents are also more likely to be taking a trip than those without children.
Among those undecided on whether to plan a trip here in the UK, 28% are waiting to see what the weather will be like and 26% to see if they can afford it, with the weather looking to be less of a concern this year than last (35%).
Patricia Yates, director of strategy and communications for the tourism board said: “Easter is one of the busiest travel times of the year as many plan a break to coincide with the start of warmer weather. It is great therefore that so many people are planning to holiday at home, which echoes the growth we are seeing in both visitors numbers and spend across the country.”
For more information visit visitengland.com
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