Silversea Cruises has introduced a new, redesigned website to offer an enhanced user experience.
The site has been designed to inspire travellers and is supported with improved navigation, optimisation for mobile devices -- and the first glimpse of the line's new visual identity.
Guests and travel agents will see changes also in the line's brochures and other marketing materials as the new visual branding initiative rolls out over the coming weeks. These include new logo elements, tone of voice and inspiring imagery. The new look leverages key colours to convey a sense of indulgence and adventure. Black-and-white photography evokes savoured memories, while creative use of photographic views illuminates the remoteness of certain destinations and brings guests closer to unique experiences.
A key attribute of the new website is the integration of information on expedition cruises with the line's classic luxury cruises. Unlike the previous site design, which featured Silversea Expeditions on a microsite, visitors can now easily search for information across both products at once.