Shearings has introduced two new itineraries to its river cruise programme following the success of its peaks campaign, which has seen river cruise sales up 13% year on year.

The six-night Spring Garden and Belgian Delights Cruise, and seven-night Summer Gardens and Three Countries Cruise, have been added to the 2014 programme to meet early demand for river cruises.

The two new cruises take in Belgium, a destination which has seen bookings up 21% year on year.

Caroline Brown, commercial director for Shearings, said: “The rise in sales of our river cruise packages demonstrates that our baby boomer audience is seeking unique experiences.”

“Our omni-channel peaks campaign, which includes TV advertising, digital activity and agent incentives, is proving hugely successful and boosting the Shearings brand in this critical sales period.”

As part of Shearings’ peaks campaign, every time an agent books a Shearings holiday in February they will be entered into a weekly prize draw to win £500 in Love2shop vouchers.

Agents can get more information by contacting Shearings Sales Support on 0844 824 6359 or visiting

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