Shearings is stepping up its programme of European premium escorted tours following a record rise in sales and continued strong demand for more luxurious holidays among the company’s core over-55 customer base.

The company reports a 73% increase in year-on-year sales for its Grand Tourer escorted tours and resort stays, which include luxury holiday experiences in Morocco, Eastern Europe, Greece and Spain.

To help agents capitalise on the strength of demand from over 55s, who are looking for a more upmarket touring experience and want to book in a personalised way, the operator has launched a dedicated 64-page Grand Tourer brochure, which includes an extended collection of 22 European holidays which feature premium accommodation and travel by luxury coach or air.

New holidays include the French Riviera, a tour of the Italian Lakes, and new itineraries to Scotland and Ireland.

Four- and five-star hotels have been selected for the new programme with destinations including Malta, Germany, Russia and Scandinavia, with prices starting from £779 for a nine-day Classic Germany tour.

For more information call 01942-823449 or visit


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