The Saint Lucia Tourist Board has launched a new campaign for this month called 'My Kind of Saint Lucia'.

Focusing on five key themes – Luxury Traveller, Foodie Fan, Nature Explorer, Romantic Escapist and Beach Lover, the campaign aims to highlight the reasons for people with different interests and motivations to visit Saint Lucia, and to help drive early bookings to the island for winter 2014 and summer 2015.

Throughout this month the tourist board will reward four top sellers with a £100 Love2Shop voucher and the overall winner will gain a place on a fam trip in November.

To be in with a chance of winning, agents need to book a minimum of two package holidays to Saint Lucia in September and enter details of the bookings at

The campaign is being supported by 24 tour operators and hoteliers, who will be offering a range of deals to Saint Lucia throughout this month.

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