Visit Wales has launched The Wales Way, a collection of three national scenic touring routes that cross the country’s most epic landscapes, showcasing the country’s history, coastlines and attractions.

Expected to feature among the world’s top driving routes, The Wales Way is densely packed with activities offering more reasons to be outside the car than in and enabling visitors to unearth local gems and discover unique, authentically-Welsh experiences.

The three routes – The Coastal Way, The Cambrian Way and The North Wales Way - have been designed to intersect, so they can be enjoyed alone for shorter breaks, or linked together for longer adventures. Also, they are not confined just to driving and offer rail connections, walking paths, cycling routes and horse riding trails.

Ken Skates, cabinet secretary for economy and infrastructure of the Welsh Government, said: “We know that the concept of national routes which is used worldwide can really inspire visitors and give them the confidence to explore more of a country – and stay longer. The idea for The Wales Way was founded on the basis of a Labour manifesto commitment to develop a Cultural Corridor along the A55 in North Wales. We now have three routes celebrating Wales’ culture, countryside and coast, and mirroring our tourism themed years including Year of Adventure 2016, Year of Legends 2017 and Year of the Sea 2018. The Wales Way is also about encouraging visitors to immerse themselves in their own journeys of discovery, and this will be reinforced through our Year of Discovery 2019.

“This initiative emphasises the epic experiences that Wales has to offer – rather than simply the journey from A to B. The routes will encourage visitors to stop and visit different places, areas, attractions and products which will enable our visitors to get a deeper understanding of Wales and will benefit the local tourism industry too.”

Route maps are available at visitwales.com, complete with a guide to the attractions and uniquely Welsh experiences along the way.

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