The Chicago and Illinois Tourist Office (CITO) has launched a nationwide competition in search of the first ever Illinois Route 66 Ambassador.Having recently conducted a survey into the holiday habits of British tourists, research found that 86% sought more unique, experience-driven holidays that go beyond beach style vacations.
Long-haul treks such as the Great Wall of China, thrill-seeking adventures like the climb to Everest Base Camp and iconic road trips such as Route 66, were top of the list.
To support this new insight, CITO is recruiting the first Route 66 Ambassador from the UK.
They will travel along the route and present their findings and recommendations to the British public via an online blog, consisting of photos and video snippets, housed on the www.gochicago.com Website.
The competition is open to travel agents, with the winner having the opportunity to travel to Chicago and Illinois for one week. To enter your nomination visit www.gochicago.com by May 23.
The general public will then have three weeks to cast their votes as to who they think will make the best Illinois Route 66 Ambassador.