Scenic has officially rebranded and is celebrating a new look and feel.

The company has been rolling out its new look across all platforms including print advertising, website, social media, and the first brochure in the new design which will launch on May 18 for the 2016 Europe River cruising programme.

Nichola Absalom, the company's brand manager, said: “The purpose of this project was very much to revitalise the brand on a global level and to continue to drive business growth. We want to be more than a travel company; we want to become a global luxury lifestyle brand. To do this we need to go beyond what people want to buy from us and explore what people want to do through us and, of course, people want to see lots of amazing things, they want to see wonder.”

The brand story tells of a company that helps their guests experience and discover wonder throughout the world, starting 29 years ago when founder Glen Moroney travelled the Great Ocean Road for the first time. Glen wanted to share that wonder moment and experience with others and so Scenic was born.

Nichola said: “Everyone at Scenic is a curator of wonder and each staff member has a role in creating wondrous moments for our guests. Our cruises and tours don’t just happen by magic, there’s an art in what we do. We are very much a handcrafted business, from how our chefs prepare a dish to the intricacies of the designing of our journeys. Our journey designers who go to the nth degree to create wonderful experiences for our guests, and who are so much more than product managers. Next year is going to be big as we further develop our global product offering. We have five new ships launching in three new destinations, which is our most diverse year yet in terms of new destinations.”

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