Best Western has reduced the price of hundreds of rooms for bookings made by January 31, with discounts of up to 50% off overnight stays available from January 1 to March 31, 2014.
With a choice of 280 properties across Great Britain, prices lead in at 37.50 per night at selected properties.
The company's CEO Great Britain, Richard Lewis, said: "We are encouraging families, dog-owners, spa-lovers, wildlife fans and those who would just like to indulge in a mini-break, to consider a night away in the first few months of 2014, and allow us to counteract the typically grey, cold and wet weather with a hotel stay packed with personality.
"With Christmas being an expensive time for most people, we want to give everyone a chance to enjoy some quality time away and save up to 50% on our already, excellent value for money rates."
For details see www.bestwestern.co.uk