Following a year of planning, the Santa Cruz County Conference & Visitors Council (CVC) is set to unveil a new logo and brand to increase the destination's exposure. 


The new brand was established after a year of gathering feedback from locals and visitors, and its launch coincides with the CVC’s newly redesigned website, Visit Santa Cruz app and mobile access site.  

The brand campaign, which is undergoing a soft launch this spring, will be formally unveiled during National Tourism Week in the US, from May 4–12. The campaign will carry the brand across multiple channels, including social media outlets, e-newsletters, print ads in the Visit California travel guide in the UK and other international markets, targeted online advertising and a debut of a new commercial to air in select domestic markets.  

The launch will focus on engaging prospective visitors in ways that emphasise the relaxed, California lifestyle that Santa Cruz embodies.  

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