Flagship Resort Royal Plantation Ocho Rios, Jamaica will become part of Sandals Resorts Luxury Included® brand from September 1, 2010.
Sandals Resorts International (SRI) has announced that from September 1, 2010 The Royal Plantation Collection will be re-launched as Sandals Resorts or operated independently.
According to Sandals Resorts founder and chairman, Gordon “Butch” Stewart, the move has been in the works for the past year and is part of an overall strategic plan that began nearly a decade ago to elevate the Sandals Resorts Luxury Included® experience.
“We have been on a long and determined journey for the last ten years to develop Sandals Resorts into a true luxury product. When we introduced the Royal Plantation brand in 2000, it allowed us [Sandals Resorts International] to acquire properties, talent and practices that have now become part of the Sandals Resorts Luxury Included® experience. Our reasons for a second brand no longer exist. Sandals Resorts defines luxury within our company.We are confident in our product and feel now is the time to bring the family together,” said Stewart.
All villas operating under the Royal Plantation brand, Royal Plantation Island, Exumas will revert to its original name, Fowl Cay Resort; while Royal Plantation Private Villas, located in Discovery Bay, Ocho Rios and Whitehouse, Jamaica, will retain its name.
These properties will not become part of Sandals Resorts and will be marketed independently.
To book, or for more information call 0800 742 742 or visit www.sandals.co.uk