The Saint Lucia Tourist Board has unveiled a new brand positioning, to be rolled out next month.
The campaign, 'Elevated Experiences' carries a 'Lift Your Senses' theme, that has been designed to evoke an emotional response and lift visitors’ five senses - sight, taste, hearing, feel and smell, by promoting the plethora of activities available to holidaymakers on the island.
Activities highlighted in the campaign range from watersport options, including 'snuba' - a combination of scuba diving and snorkelling, to rainforest walks, sunset cruises, sailing and health and wellness options.
A new website and brochure will also be announced to tie in with the launch of the new campaign.
The tourist board's director of tourism, Louis Lewis said: “From strategy development through to execution, the ‘Lift Your Senses’ campaign truly captures what sets Saint Lucia apart from other Caribbean destinations in a way that we believe will differentiate our island in an extremely crowded competitive set.”
The tourist board reports that it saw an increase of 10% in visitors for January and February this year compared to 2012, and is confident that it can sustain this percentage increase and hit its target of 80,000 UK visitors for 2013.
For more information visit www.stlucia.org