The campaign aims to increase the number of customers speaking to agents who have a substantial knowledge of the island and who can answer questions potential visitors may have.
A list of agents is now available on the site, along with a postcode search facility to help find a local expert.
To become a listed specialist, agents must complete the Saint Lucia Expert training, log their bookings to the island and attend a fam trip to Saint Lucia, either with the tourist board or a recognised tour operator.
To remain listed on the site, agents must continue to register bookings and complete an annual refresher course that will be introduced at the end of the year.
Operators are also listed on the site, but only those where 20% of reservations staff have completed both the online training and attended at least one annual face-to-face training course will continue to be listed into next year.
For details see www.saintlucianow.co.uk
To register to become a Saint Lucia specialist visit www.saintluciaexpert.com