In a bid to better understand how digitally savvy today’s over-45s are when researching and booking holidays Saga Holidays recently surveyed 1,000 people aged 45 to 65+ across the UK.
Online research was a key source used by senior travellers to research their holiday destination and to plan holiday activities with review sites such as Trip Advisor playing an important role.
34% of those surveyed said they preferred to book holidays online directly through a holiday provider site whilst online comparison sites were used by 17% of those among the 45 - 54 age range and by 9% of those in the 65+ category.
More than half of 45-65 year olds said they would be comfortable buying online however the main reason signalled for those who did not feel comfortable making payments online was the risk of fraud.
Older travellers also generally owned at least three tech devices with tablets, smartphones and laptops the most popular.
According to the operator the results suggest that the real revenue is coming from people aged 50+ who have the time, disposable income and are far savvier about the internet than they are given credit for.
At 65% city breaks proved to be the most popular holiday type among all the travellers surveyed with many booking one or two main holidays a year, and then slotting in short city breaks in-between.
Beach holidays were still popular among 45-54 year olds at 61%, but for those aged 65+ it was only voted for by 36%.
The operator also noted that some participants showed interest in other options, with some of the favourites being self-managed holidays, ski holidays, volunteering holidays, visiting overseas friends and villa holidays.
For more information visit travel.saga.co.uk