Tourism to Britain is set receive a boost from the fastest-growing nations of the world thanks to next year’s royal wedding, according to new research from VisitBritain.The rapidly expanding BRIC nations – Brazil, Russia, India and China - are amongst the keenest to visit British places connected to the royal family, it reveals and the announcement of Prince William’s marriage to Kate Middleton now looks likely to accelerate the trend.
The evidence comes from a poll of 25,000 potential foreign visitors, which assessed the appeal of countries as if they were commercial brands. Designed to discover how powerful the theme of Monarchy was in drawing people to this country, the survey asked would-be travellers how likely they were to visit places associated with the Royal Family.
The results show that the nations who were keenest on the idea were Russia, where 83% of respondents said they would go to Royal sites, followed by Brazil on 79%, Malaysia on 76% and the Czech Republic on 75%. They were followed by Poland (74%), Mexico (73%), South Africa (72%), India (71%), China (71%) and Singapore (70%).
The company's chief executive, Sandie Dawe, said: "The announcement of a Royal Wedding in 2011 has already generated a huge amount of publicity worldwide. This can only enhance the promising indications we have received that tourism to Britain from the BRIC countries and others is about to take off. When combined with the Queen’s Diamond Jubilee and the Olympic and Paralympic Games in 2012 it means Britain’s tourism industry is set for two years of unprecedented excitement."