12 month agreement sees RB become the Official Airline Partner
Special fare of £610 return for LHR-MEL launched to celebrate
Royal Brunei Airlines (RB) has announced a partnership with the Australian Football League Europe (AFL Europe), becoming the organisation’s official airline partner.
In this new 12 month agreement, RB will fly international players between Melbourne and London and will collaborate with AFL Europe on a range of integrated marketing opportunities spanning live matches, media, online platforms, content and hospitality.
As the home of AFL, or ‘Aussie Rules’, Melbourne is the global centre for the sport. RB operates daily flights from Heathrow to Melbourne Tullamarine on the Boeing 787 Dreamliner service.
Ben MacCormack, CEO of AFL Europe, said: “The AFL is an institution in Australia, especially in the state of Victoria and its capital Melbourne. Growing rapidly in Europe from its London hub, the AFL connects ex-pats with a favourite pastime, as well as attracting new interest and talent from across the continent.
“We are very excited to be working with Royal Brunei in helping us provide flights for our players. Their daily Dreamliner 787 service from London Heathrow to Melbourne offers both a convenient route for the players and supporters, as well as great value flights and exceptional service.”
Dermot Mannion, deputy chairman of Royal Brunei Airlines, said: “As a boutique airline, our partnership with AFL Europe is both an excellent fit for us in supporting a growing sport as well as a fantastic opportunity for RB to build its international network. As a fan of Gaelic football myself, I am keen to see the relationship between RB and AFL develop, with RB being best placed to nurture the connection between the two countries.”
To celebrate the partnership, Royal Brunei is launching a special fare of £610 Economy Class return flights from LHR-MEL, available for purchase between July 25 - August 1, 2014 and to fly August 18 - October 17, 2014 and November 3 - December 11, 2014.
Business Class flights are available from £2,470, to fly between August 18, 2014 - October 17, 2014 and November 3 - December 11.