During this year's WTM, Rotana has announced expansion plans with seven new properties, showcased the development of a sustainability programme and has discussed the growth of its Rayhaan brand.
The new hotels include seven luxury property openings in the next ten months - Salalah Rotana Resort, Oman; The Boulevard Arjaan by Rotana, Amman; City Centre Rotana, Doha; Capital Centre Arjaan by Rotana, Abu Dhabi; Karbala Rayhaan by Rotana, Iraq; Hili Rayhaan by Rotana, Abu Dhabi; and Rosh Rayhaan by Rotana, Riyadh.
Commenting on the announcement of the forthcoming openings, Omer Kaddouri, executive vice president and chief operating officer for Rotana, said: "Having gained momentum throughout the Middle East as a result of the company’s aggressive growth strategy, Rotana has become a major player in the competitive hospitality sector. Our plan for further expansion is going from strength-to-strength. We have targeted the UAE which has experienced continued economic growth in the last year, as well as new emerging markets where we aim to further strengthen our presence, such as in Oman and Saudi Arabia.
“We are especially proud of our Rayhaan Hotel and Resorts brand which has continued to expand throughout the UAE with a welcome reaction, particularly from UK leisure and business travellers."
Rotana’s Rayhaan Brand, which is alcohol-free, is set for growth in the upcoming years, having already experienced an increase of 17.3% in bookings amongst UK business and leisure travellers.
The company has also developed a sustainability initiative called Rotana Earth which aims to protect natural resources, support local community needs and reduce energy consumption.