The tourism authority of the Greek island of Rhodes (Rodos) has launched a ‘Sunkissed by Rodos’ campaign to help brighten up the UK winter season.
The campaign will see a team of ‘sunkissers’ take to the street offering embraces to passers-by throughout the winter, promoting Rodos and its mythical connections with the sun.
TV personality Stacey Dooley and historian Bettany Hughes unveiled the ‘spread the sun’ campaign at WTM.
On Friday December 21 and ‘Blue Monday’, January 21, when most Brits apparently feel down in the dumps, the sunkissers will set to work hugging and kissing pedestrians all across London and encouraging them to help ‘spread the sun’ themselves.
The campaign’s Facebook page features a game where participants can drag the sun over from Rodos to the UK, brightening up the country. The game will conclude on March 1 and the winners of two trips for two to Rodos, courtesy of easyJet and the Rodos Hotel Association will be announced. To play the game visit www.facebook.com/Rodosisland