This year marks 40 years since Regent Holidays launched its first programme of holidays to Iceland, making it the UK’s longest standing specialist to the destination.

The company reports that it continues to see significant growth in the popularity of holidays to Iceland, with an increase of more than 45% in passengers in the past three years alone, particularly between January and March.

This growth has been helped by Icelandair which has introduced direct flights from Birmingham, adding to the existing regional flight options from Glasgow, Edinburgh, Manchester, Luton, Gatwick, Heathrow, Bristol and Belfast.

For 2015, the company's programme features anniversary gems including the new, boutique Apotek Hotel in Reykjavik and visits to Iceland’s first man-made Ice Cave. Opening in June and located high on one of Iceland's largest ice cap glaciers, the Ice Cave, only accessible by eight wheel drive trucks, will take visitors more than 200m deep into the blue ice at the heart of the glacier.

Another new opening for this summer is Hotel Husafell, which is ideally positioned for clients wanting to visit the Ice Cave. The hotel will offer luxury accommodation in the remote Borgarbyggd area, surrounded by glaciers and lava caves, as well as the opportunity to witness the northern lights.

A three-night stay at the four-star Apotek Hotel leads in at £790 per person, based on two sharing on a bed-and-breakfast basis. It includes flights and transfers, while excursions to the Ice Cave start from £170 for nine hours.

To book or for further information see or call 020-7666 1290.

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