The Advantage Travel Partnership has recruited Bob Morrell and Jeremy Blake of Reality Training to speak at its Cruise Conference taking place on board P&O Cruises’ Ventura on October 27-29.

The session will focus on helping agents to sell more cruises, looking at upselling, pricing psychology and closing the sale. The cruise-tailored training will be relevant for all levels of experience, with the aim of helping agents communicate the value of higher-priced options.

Claire Brighton, senior commercial manager for the association, said: “We are delighted that Bob and Jeremy will be joining us at this year’s Cruise Conference. Member feedback in the past when we have used Reality Training has been really positive so to be able to incorporate this into our cruise programme helps us evolve and improve the event for our members.”

Reality Training’s Jeremy Blake said: “We’re thrilled to be speaking at this event. Cruise is such a fast-growing market, however, it can be difficult for agents when they have to talk about higher priced options, such as enhanced itineraries or upgrades. We’re going to provide the delegates with a selection of key tips to build their confidence so they can increase their booking values and their conversions.”

P&O Cruises’ Ventura will depart from the Mayflower Terminal in Southampton on October 27, bound for the Belgian city of Bruges. Conference sessions will start shortly after embarkation with time for networking with cruise line partners, an excursion to Bruges, and a gala dinner.

Find out more at or go to

twn Are you sure that you want to switch to desktop version?