The Qatar Tourism Authority reports that the destination attracts a high percentage of business travellers as well as leisure travellers en-route to various long-haul destinations, and as such has produced an itinerary to showcase how travellers can make the most of their time in the country over two days.

The campaign emphasises the cultural experiences to be had in the country, such as going to the Souq Waqif, a well known market in the region; visiting the Museum of Islamic Art; sampling Qatari cuisine; taking a desert safari and participating in camel racing.

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