Pure Luxury has reported a 16% increase in bookings across its portfolio year on year, with Asia and North America leading the charge with sales up by 48% and 23% respectively.

The Middle East continues to perform well for the group with bookings up by 12% year on year, led by Dubai which has seen sales increase by nine% in 2017; Atlantis, The Palm and Jumeirah Zabeel Saray continue to draw the crowds with more than 1,800 room nights booked this year.

In response to this demand, the brand has expanded its product offering in its new 2018/19 brochure with the addition of 50 new properties, five new tours and eight new destinations including four in California - Santa Barbara, Monterey, Sonoma and San Francisco – Africa’s Mozambique and Zanzibar, and Cambodia and Vietnam in Indochina. New properties added include the Hotel Californian in Santa Barbara and Fairmont San Francisco designed to complement properties in Los Angeles and Santa Monica and make luxury touring across the state more accessible.

The new brochure continues to highlight the Pure Luxury ‘Spa Specialists’, showcasing properties with exceptional spa facilities and to provide agents with exclusive spa offers.

The tour operator has also continued its ongoing collaboration with Michelin starred chef Nigel Haworth and Master Innholder Craig Bancroft both from Northcote, and textile designer Charlotte Hudders to provide expert knowledge, insight and inspiration throughout the brochure.

To celebrate the launch of the new brochure, agents have the chance to win one of two Pure Luxury holidays of their choice worth £5,000 each. Agents who make a qualifying booking to any destination from the new brochure before February 28 will be entered into the prize draw.

In addition the company’s popular ‘Farebank Rewards’ incentive is continuing, with agents getting the chance to earn an additional £450 per booking – based on the highest booking value – throughout until the end of February.

Visit goldmedal.co.uk to see the full terms and conditions and further details on the incentive.

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