Superbreak has merged its Superbreak and Highlife programmes for the first time as it launches its product offering for 2011/12.

More than 300 new hotels, new attractions such Great Yarmouth Pleasure Beach, Legoland Discovery Centre in Manchester and experiences at Paradise Wildlife Park have been added, plus a new Paranormal Activity themed break and Pontins breaks. 


The programme now features 2,590 hotels (an increase of 13% over the previous year), with all properties featured online at  Prices lead in at £30 per person, per night at the three-star Brook Queensferry in Edinburgh on a bed-and-breakfast basis and £40 per person, per night in London at the three-star Custom House hotel.

The operator has created a ‘Media Guide’ for agents to help them get the most out of promoting UK short breaks to both their local and on social media platforms. The guide is available to download from the company's Website and is also being distributed by the sales team. Template releases will be created for agents to adapt for their local area on an ongoing basis.

Initial themes will include the Royal Wedding, how to get a free dinner and why going on a short break by rail is such good value. Alongside this, a short guide to using Facebook and Twitter to help generate short break bookings is also included.

For more information call 0871-221 4444 or visit

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