Prestige Holidays is changing its approach to fam trips following feedback from agents.

The operator is moving from the traditional fam trip approach comprising lots of hotels visits with little time for relaxation to a new style of fam, which it is calling Prestige Experiences.


As the name suggests, fams will focus on agents experiencing a destination rather than just visiting it. Each itinerary will give them free time to see key attractions and also to learn about the traditions of the destination.

For example in La Gomera they will be able to learn the island's traditional whistling and in Tenerife they will lean to cook traditonal Spanish Tapas. In addition, instead of visiting ten or more properties over a couple of days they will visit four or five as part of an organised itinerary.

Agents will see two or three more hotels in small groups and will then give feed back and share information on these with the rest of the group.

The company’s first new style of fam will be to Crete, with two trips scheduled to the island - one in May and one in June.

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