Premier Holidays has launched a summer destination campaign to showcase Washington, DC as a must-visit city for 2017.

The operator has joined with a number of trade partners including the Washington, DC official tourism organisation, Brand USA, Washington Dulles International Airport and United Airlines to raise the profile of the destination across the trade.

Travel agents can make use of a range of promotional materials in order to attract clients including: glossy window posters featuring photography of the city’s monuments, its vibrant foodie scene and shopping; double-sided flyers which incorporate the top ten things to see and do in the city; and a themed video to share on social media.

To support the campaign, the operator has released two tactical offers to Washington, DC flying with United Airlines. Deals include a four-night city break from £1,069 per person with accommodation at the Washington Hilton. Clients can also choose from a Great Eastern Cities multi-centre from £1,575 per person with three nights in Washington, DC, three nights in Philadelphia, three nights in New York, sightseeing included in each city and Amtrak train travel.

The campaign ends on August 31 and agents can earn up to £150 for every inclusive booking.

For more information visit trade.premierholidays.co.uk

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