Premier Holidays has revealed a new promotional campaign in conjunction with the Discover New England tourist board; designed to encourage client bookings and drive sales.

The dedicated destination campaign comes complete with a ‘Best of New England’ self-drive tour offer from £1,399 per person, incorporating overnight stops in Boston, Kennebunkport, Bar Harbour, White Mountains, Stowe, Williamstown, Newport and Cape Cod.

The self-drive offer includes flights from Heathrow to Boston with Virgin Atlantic; two-door compact car hire with fully inclusive insurance, 11 nights’ accommodation and a detailed Road Book - complete with maps and suggestions of nearby routes.
Agents can download a copy of the Best of New England window poster to support the campaign from the operator’s trade website at and can also earn between £25 and £150 per New England booking, dependent on the booking value.

For more information call 0844-493 7524.

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