Since its opening at the start of the summer season, the uptake for Ferrari Land has been reported to be ‘very positive’, with the strong response from guests for the new attractions contributing towards Portaventura World’s target of five million visitors by the close of 2017.

As the highest rollercoaster in Europe, Red Force remains a headline draw, however the height of the summer season has also seen attractions such as Flying Dreams, Racing Legends, Maranello Grand Racetrack and the Ferrari Museum become increasingly popular amongst kids and families.

Mark Robinson, chief commercial officer for the resort, said: “We’ve got an expansion plan for Ferrari Land and we’re going to be adding four or five new attractions over the winter season which will be ready for summer 2018. These will be more orientated around families and teenagers and are currently in the final planning stages with further details to be released very soon.

“We’re happy with our numbers and they’re where they should be. We had a great year last year, which saw record growth of just over four million visitors, and we’re on track to where we need to be with the targets set for this year.”

The company has encouraged more fam trips to the park for travel agents - hosting the TUI Retail conference last November, the Co-op mid counties conference this year and the Hayes Travel conference scheduled for October - and recently strengthened its team with the addition of UK sales director Mark Hopper who has been visiting agents over the last six months.

Robinson added: “UK travel agents are critical to our success; the travel agent business is extremely important for the reinforcement of our message and the relationship agents have with their clients, when it’s by word of mouth and agents have experienced and can recommend Portaventura, it’s absolutely fantastic. We’ve also done a lot of joint marketing with operators such as Jet2, Thomas Cook and TUI and in getting our image known now more as a leading European resort and international destination rather than just a theme park.”

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