The Polish National Tourist Office (PNTO) is highlighting the destination's range of spas, activities and sporting events on the back of increased demand for health and adventure tourism.
According to the director of the PNTO, Bogdan Becla, there has been a significant increase in UK visitors seeking active breaks. He said: "The market for active tourism is very popular and Poland offers some great quality spa products. Health tourism is also on the increase and this is one of the areas which we are keen to promote."
The tourist office reports that UK visitor figures are 4% up on last year and it is hoping to repeat this performance in 2014, particularly as the destination has strong air connections from Wizz Air, Ryanair and easyJet.
According to Becla, city breaks remain important for Brits and many cities in the eastern and southern part of Poland are benefiting from direct air connections. The tourist office is also hoping to encourage more operators to feature the destination into next year by highlighting factors such as its 500km of coastline and is urging agents to get in touch to find out more about the fam and training opportunities available to them.
For more information visit www.poland.travel