As part of the Visit the Philippines Again 2016 campaign the Philippine Department of Tourism has just completed the second stage of its station domination series at King’s Cross station.
Following the success of the recent London Waterloo station takeover, the tourism board provided a experiential zone at King’s Cross where commuters were able to get a taste of what the Philippines has to offer.
Gerard O. Panga, tourism attaché and director for northern and southern Europe, commented: “We had an amazing response from the Waterloo Station Domination with 8.4 million London commuters being exposed to the campaign, a Facebook user reach of over 1.2 million and over 50,000 engagements across various social media platforms during the seven days of experiential activity. The London Waterloo Station Domination video also went viral, resulting in over 9.5 million online views and 750,000 engagements from around the world. As part of many other activities this year, we believe that by supporting our trade partners and doing something different we are really showing the consumers what The Philippines is all about.”
This event is out of a total of three station takeover projects, the final of which is to occur in November 2016 during World Travel Market.
Visit itsmorefuninthephilippines.co.uk for more information.
Image source: soft_light via fotolia